The Denim Guide - Find the Fit of Jeans that's right for you this Summer

This Pandemic and the last year in and out of Lockdown taught us that if there's one thing worth investing in it's a Good Quality, Comfortable Pair of Jeans.
Once you find your Perfect pair the Styling options are endless. You can Wear them during the day with Runners and a Plain T-Shirt, Dress them up for a 'Jeans and Heels' Kind of night with the Girls, Make them work appropriate with a Structured Blouse and Carry them into Winter to wear with Chunky Knits.
All of our Jeans come from Sweden and are Excellent Quality, They all have a touch of Elastane to give them Great Stretch so that they Hug your Body in all the right Places. We carry a Size UK 6-16 in Most and the Standard Leg Length is 30" (Apart from in Cropped Styles).
So What is the Perfect Fit for You? Continue Reading to find out...

Our Most Popular Fit because it Suits Every Body Shape is the Humble Skinny Jean.. These Skin tight Beauties are Stretchy and High Waisted, They have False pockets at the front and Functional back Pockets. They also have Functional Belt loops and look great Styled with a Thin Belt.
We have introduced two Colour Options for Summer, Midnight Blue & White, because they are easy to Style and go with every Colour.
Although you are Supposed to struggle when putting on any pair of Skinnies, You Still want to feel comfortable enough to Stand, Sit and (most importantly) Eat in these jeans so If you are between two Sizes we Recommend opting for the bigger size.

When we first heard that Flares were coming back around we had Nightmare Visions of the 90's, Stick thin Celebs wearing Low Rise Flares with Belly Tops, Making even the Skinniest of Ladies feel 'too big' and causing Countless Fitting Room Meltdowns all over the World.
So When we were Choosing Flares we had Real Women and Real Bodies in Mind, and we managed to find a pair that might just convert you! The Tove Flares Are High Waisted which was Super Important to us, This means that even if you are Petite they give the Illusion of Longer Legs, Especially if you Tuck a Top into them. They are Stretchy and have a Skinny Fit from the Waist down to the Knee so are Still Flattering on the Bum and Thigh area.
As for the Flare, It is a Subtle Nod, Not too Wide and not too Dramatic. You Won't feel like a Member of ABBA... Maybe a Modern Version. These Jeans are Super Stretchy so they look Smaller than they are, Select your Regular Size and if you are Between two Sizes Opt for the Larger Option.
These Jeans are Ideal for you if you have a Straight Figure, An Hourglass Shape or a Pear Shape and for Tall Ladies too.

Cropped, High Waisted Jeans are a Brilliant Option for Ladies who are Petite and Ladies with an Hourglass Figure. We just Love Styling them with Heels as they look Super Elegant, Showing a Small Touch of Skin around your Ankles.
The Kyla Jeans are for those who want to Embrace the Flare Trend but feel they might be a Little Too Short to Pull it off. These Stylish Jeans are a Cropped Length. They are a Skinny Fit from the Waist to the Knee and have a Kick Flare Fit from the Knee Down with a raw edge at the end of the legs.
The Lana Jeans are Slightly Wider than our Skinnies, They are high Waisted and Fall at the Ankle, Making them Ideal for Styling with Heels and Flats. These Jeans Suit anyone with Rounded Hips or a Straight, Boyish Figure.

If you are Looking for Everyday Jeans that are a little more Relaxed, Comfortable and Casual then these are the ones for you. The Lori Jeans are Fitted at the Waist and have a Wide, Straight Leg Silhouette and rips at the Knees.
They are Super Casual and Easy to Wear with T-Shirts, Tank Tops, Crop Tops and Cami's. This Silhouette is great for Ladies with a Straight Figure, that want to add some Shape to the Waist and Volume to the Hips.
We Opted for a Light Blue Denim Wash for Summer as they work really well with Vibrant Colours and Statement Prints but can also be muted and Styled with Neutral Tones.
Jeans are a Wardrobe Staple that Should Last you many years to come, Here are some Tips for Looking after and Washing your Denim Jeans.